In film school, we learned that a script isn't just dialogue. It's a blueprint. If the script says "The car explodes," the pyrotechnic guy needs to know exactly *when* and *how*. If the script is vague, people get hurt (or the movie looks cheap). Software is exactly the same. In the Agile world, we ...

There is a tendency in modern tech to want to burn everything down and start over. "That code is 10 years old? Delete it. Let's rebuild it in the newest JavaScript framework." Hold on a second. I was there when that "old" code was written. I remember the constraints we had. I remember physically ins...

A picture is worth a thousand requirements. I can write a 50-page document explaining how a dashboard should work. Or, I can draw it. Blocking the Scene In filmmaking, "blocking" is deciding where the actors stand and move. In software design, it's the same thing. Where does the eye go? Where is the...

There is a massive disconnect in the corporate world between Product Development and Marketing. Product builds features. Marketing sells dreams. And usually, they don't talk to each other until launch day. The Omni-Channel BA My background in advertising taught me that the "Sell" begins during the "...

The gym is perhaps the most important component of daily life. Yes, a component like many others....

The power of content to maximize your goals. From SEO, to YouTube, content marketing, Quora and more. ...

What is the right way to develop your idea into a real world software implementation?...

How the plans of a nation went astray as soon as the dog catcher saw the milk man. ...