There is a massive disconnect in the corporate world between Product Development and Marketing.
Product builds features.
Marketing sells dreams.
And usually, they don't talk to each other until launch day.
The Omni-Channel BA
My background in advertising taught me that the "Sell" begins during the "Build."
When I'm gathering requirements for a new feature, I'm already asking marketing questions:
- "What is the headline for this feature?"
- "How will a user search for this?" (SEO)
- "Is the copy inside the app friendly, or does it sound like a robot wrote it?"
Content is UX
I believe that copywriting is a vital part of User Experience. Error messages, button labels, help text—these aren't afterthoughts. They are the voice of your brand.
I don't just document the function; I help craft the voice.
