Storytelling

In film school, we learned that a script isn't just dialogue. It's a blueprint. If the script says "The car explodes," the pyrotechnic guy needs to know exactly *when* and *how*. If the script is vague, people get hurt (or the movie looks cheap). Software is exactly the same. In the Agile world, we ...

There is a massive disconnect in the corporate world between Product Development and Marketing. Product builds features. Marketing sells dreams. And usually, they don't talk to each other until launch day. The Omni-Channel BA My background in advertising taught me that the "Sell" begins during the "...