I am a Business Analyst. But that title usually implies someone who just writes documents. I don't just write documents.
I’ve been around since the PC revolution in the 90s. I started in filmmaking, advertising, and marketing, and then the internet happened. I taught myself to code because I had to. I learned design because ugly websites don't sell.
Today, I use that "Swiss Army Knife" background to bridge the gap between business stakeholders (who want results) and developers (who want clean specs).
The 90s: The Creative Foundation
I started out studying Filmmaking, Advertising, and Marketing. This was the era of analog. You had to physically cut film. You had to layout ads on paper. This taught me discipline—there was no "Undo" button back then.
The Transition: The Tech Boom
When the PC revolution hit, I didn't run from it; I ran toward it. I realized that all my creative skills needed a new vehicle: Technology. I dove into programming, hardware, and the early web.
The Present: The Holistic Business Analyst
Most BAs have never written a line of code or designed a marketing campaign. I have.
When I write a requirement, I know how hard it is to code.
When I suggest a feature, I know how to market it.
When I design a workflow, I treat it like a film script—it has to have a beginning, middle, and end.
