Most people hire a Business Analyst to take notes. You should hire me to solve problems.
Because I've worn every hat in the digital world over the last 30 years, I see things differently. I offer four core pillars of expertise.
What it is: Figuring out what you actually need, not just what you want.
Why it matters: Development is expensive. Building the wrong thing is even more expensive. I ensure we build the right thing the first time.
What it is: Understanding the code, the database, and the legacy systems.
Why it matters: I speak "Developer." I can translate your business goals into technical specs that engineers actually respect and understand.
What it is: Visualizing the solution.
Why it matters: A text document is boring. I use wireframes, prototypes, and visual storytelling (thanks to my film background) to show you the product before we write a line of code.
What it is: Selling the solution.
Why it matters: The best software in the world fails if no one uses it. I bake SEO, user experience, and marketability into the requirements from Day 1.
